LEAN ENTREPRENEURSHIP INNOVATION IN THE MODERN ENTERPRISE Lean Entrepreneurship Innovation in the Modern Enterprise George Watt Howard Abrams Who This Book Is ForAnyone with an innovative idea who wants to make it real but does not know where to begin anyone struggling to innovate inside an established company anyone who wishes to make their existing company more lean, agile, and efficient anyone who wishes to start a program to incubate new, innovative ideas inside an established company It also offers a wealth of information to help aspiring intrapreneurs and entrepreneurs bring their ideas to life.ĭiscover the most common reasons that innovation fails in established organizationsĮxplore techniques to make innovative ideas a successFollow a recipe to create a program to enable innovation across your companyUnderstand the power of transparency inside and outside an incubatorĭevelop employees and foster a culture of innovation across your company The book includes a recipe for creating a repeatable program for innovating in large organizations, including tools, tips, and strategies developed by the authors as they created an innovative incubation program for a multi-billion-dollar technology company. In Lean Intrapreneurship the authors leverage decades of personal experience innovating in large enterprises to explore the root causes of failure to innovate in established organizations, and offer a solution to the innovator’s dilemma. As a result, even companies with their roots in innovation can find themselves unable to innovate, with a devastating impact on employee morale and often resulting in the exodus of the most creative employees. Procedures can make it difficult, even impossible, for innovative employees to get their ideas funded, or even seen. Policies designed for mature businesses often crush emerging businesses along with the entrepreneurial spirit of the innovators. Ironically, innovation in a large enterprise can be even more difficult. Utilize this comprehensive guide in your organization to create a corporate incubator that protects innovative ideas from oppressive corporate processes and culture and gives those ideas the resources and environment they need to grow and have the best possible chance to thrive.